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At Elitas, we place a great deal of importance on furthering our education and staying informed; keep up to date with our blog to stay on top of the latest industry advice, direct from our very own expert trainers.

The diet conundrum (part 1)

  This New Year, millions of individuals will set out determined to finally shed the fat and improve their health. Most people feel like they need something radical, or very different to what they are currently doing in order to see sufficient progress. The harder the effort and the greater the struggle the greater the […]

The Importance of Physical Strength

Not so long ago, lifting weights was limited to athletes and bodybuilders. Developing physical strength was not something that we, the general population, were supposed to be bothered about. Keeping our bodyweight within a certain range and performing plenty of aerobic exercise is what was recommended to maintain optimal health.

Healthy eating – the simplest and most effective approach

The most effective diet is the one to which we are genetically adapted. If we take a moment to consider our genetic evolution, it is clear that changes to the human diet have occurred far too quickly for the human genome to adapt. We are genetically identical to our ancestors of 20,000+ years ago. Our physiology is adapted to living as hunter gatherers for the 2 million years leading up to the agricultural revolution (the Palaeolithic era).

Nutrition and the brain

The vast majority of people claim to fail their new lifestyle, nutrition and exercise regime because of a lack of will-power. They blame their “weak mind” for their failure or lack of progress. They eat really well for three days then have a big blow-out meal and fall off the wagon. “I just can’t resist […]

Cutting calories is not the best approach to eating for fat loss

I am not saying that calories in vs. calories out does not influence changes in body weight. What I am saying is that the process of purely reducing the number of calories you are allowed to eat each day is an inefficient way to get healthy and look better. It also has an extremely poor […]

Toby’s Supplements

Here is a quick blog post detailing the supplements used during Toby’s transformation. Before you read on, please be aware that the outstanding results were predominantly down to a strict and consistent diet and an extremely intense and carefully programmed exercise regime. In terms of supplements, we just stuck to the absolute basics…